The photographer used various Leica systems over the five years it took to complete the project. Alone, literally or even among many: the individual becomes lost among the masses. This is also the idea behind the project’s title: in the medical sense, plethora means an over-abundance, an excessive production of body fluids the associative meaning of the word can be seen to reflect the reality of life for people in mega-cities. The main emphasis, however, is on the experience of proximity and uniformity within the masses, as well as the consequent feelings of loneliness and anonymity. It is made up of a number of different chapters, introducing subjects such as living, means of transport, city spaces, and leisure entertainment. The big city and, in particular, the relationship of individuals to the complex structures of our metropolises, are at the heart of the Brazilian photographer’s current project. “I appreciate the duality of photography and I like to play with its documentary and conceptual character: working with real subject matter, people, and backgrounds, while also making use of the medium’s innovative possibilities to create other realities.” The Leica Gallery Wetzlar presents the exhibition „Plethora“ by Julio Bittencourt from September 19th until November 6th, 2018.
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